ERDEM S/S 16

• Erdem is a multi award winning, designer ready-to-wear brand from London and was started in 2005. Founder Erdem Moralioglu trained at the Royal college of Art in London where her remained to launch his brand post graduation.

• Vogue, Elle, Marie Claire and Harpers Bazaar are just a few of the biggest fashion destinations who have featured Erdem.

• Jessica Biel, Alexa Chung, Anne Hathaway and Sarah Jessica Parker are all celebrities who support the brand.

• It is sold over 170 of the most exclusive retailers, including Barneys New York, Bergdorf Goodman, Selfridges and Harvey Nichols.

"Erdem is fast becoming the go-to designer for the red carpet."

dailytelegraph.co.uk

Erdem is known for his use of experimental textiles, vibrant prints and detailed craftsmanship, He has created a beautiful world of the delicate mixed with the bold for his Spring / Summer 16 collection. Floral all-over prints meet flowing silhouettes and contrasting tones with smooth textures and geometric shapes.

Talking about the collection, Erdem says;

“In the late 19th century European emigrants pushed into the great plains of America’s west. These new frontiers were vast and open; landscapes so endless and empty that winds roar like screams. Leaving behind civilization with only their wagons for shelter, the intrepid folk clung to their sanity in the face of such raw wilderness. “Prairie madness”, as it became known, claimed many victims. And it’s on this brink that we find Erdem’s woman in the Spring Summer 2016 collection. Referencing Willa Cather’s “Oh Pioneers!” (1913), Dorothy Scarborough’s “The Wind” (1925) and contemporary paintings by American artist Andrew Wyeth, Erdem’s “prairie madness” is brought to life in a moment of tension. There is a sense that she is on the verge of coming undone. It is the point at which she wanders into the night desperate for freedom from the open landscape with nowhere to hide.”

This theme is very fitting to the current crisis happening in Syria where immigrants are risking death via over-capacitated boats to escape the war happening in their homeland.

Below is a short 'behind-the-scenes' video for the Spring / Summer 2016 collection.